New Arrivals

3 years & up. Power up playtime with the SmartMax® Power Vehicles Max Set! This 25-piece magnetic construction set lets children build a whole fleet of vehicles, including a fire truck, forklift, tow truck, pick-up, van, and more. Strong magnetic bars and metal balls easily connect, making it simple for little hands to design, build, and rebuild endless creations. All pieces are compatible with other SmartMax® sets, expanding the possibilities for imaginative play. Perfect for young… More »

1 year & up. Boost your child's creativity and early STEM skills with the SmartMax Build XXL! This engaging set includes 70 magnetic pieces; 38 medium bars, 12 long bars, and 20 metal balls, along with a durable storage box and easy-to-follow instructions. Both the lid and base of the container feature unique building grids, plus colorful guides, to inspire endless original structures. Designed for little hands, the strong, oversized pieces let children safely explore magnetism while developing… More »

3 years & up. This all-in-one kit makes it easy to plant, sprout, and care for a variety of cactuses and succulents. Designed with excellent drainage and ventilation, it creates the perfect environment for long-lasting growth that requires minimal watering. Just add water and watch your mini desert thrive!

3 years & up. Make learning numbers 1-20 fun and interactive! This colorful set includes 4 bug heads and 20 body segments, with numbers on one side and blank on the reverse for hide-and-find activities. Perfect for hands-on counting, sequencing, and early numeracy skills. This set allows children to create their own number bugs while developing early math concepts and fine motor skills.

3 years & up. Hop into learning fun! These hungry frogs can't wait to catch some flies. Roll the dice and see which tasty treats they'll gobble up next. As children play, they'll jump into colors, numbers, counting, and sorting, all while strengthening their fine motor skills. The set comes with 2 durable rubber frogs, 60 colorful flies, 1 number cube, 1 color cube, and an activity guide filled with ideas for extended learning and play.

3 years & up. Turn early literacy into a sweet learning adventure with this playful ABC cookie game set. Children practice letter recognition, beginning sounds, CVC word building, and early vocabulary as they spin, match, and build simple words using the alphabet shaped "cookie" pieces. Picture cues, bright card borders, and color-coded red vowels guide emerging readers while keeping learning fun and engaging. Includes 45 double-sided cards, 2 spinners, and 42 lowercase alphabet cookies… More »

3 years & up. Spark curiosity and early problem-solving skills with this book set, specially selected for preschool learners. Through playful stories and colorful illustrations, children are introduced to the foundational concepts of Science, Technology, Engineering, Art, and Math in ways that are easy to understand and fun to explore. Each book encourages young learners to ask questions, observe the world around them, and think creatively as they begin building the skills that support lifelong… More »

12 months & up. Support social-emotional growth with this Mini Mindful Moments book set, a gentle introduction to mindfulness for toddlers. This thoughtfully curated collection includes the titles Gratitude, Kindness, and Calm, each designed to help young children begin understanding their feelings while learning positive ways to interact with others. Through simple language and engaging illustrations, these books introduce toddlers to important early concepts such as appreciating the people… More »

Birth & up. Delight little ones with the Twist and Turn Tubie, a beautifully crafted wooden playset designed to support gross motor skills, coordination, and eye-tracking. Babies and toddlers will love posting the twelve included balls (two of each color) into the holes and watching them twist and turn through the tubes to discover where they reappear. Perfect for STEM exploration and open-ended investigation, the Twist and Turn Tubie invites children to experiment with motion, gravity, and… More »

2 years & up. Bring the world of food to life with this set of 20 realistic fruit and vegetable stones, perfect for imaginative play in the home corner, mud kitchen, or role-play market stall. Each durable, tactile stone, from aubergine and baby corn to mango, pineapple, and pomegranate, is designed to spark curiosity as children explore familiar and exotic foods, encouraging descriptive language, counting, and discussions about healthy eating. Washable and hardwearing, these stones are ideal… More »

3 years & up. Give young artists the tools they need to create with confidence! These classroom-ready colored pencils feature an ergonomic triangular shape that promotes proper grip and better control, making them perfect for early learners. Made with rich, vibrant pigments, the smooth, blendable colors deliver bold results that resist fading. A strong 5.5 mm core and real wood casing provide excellent break resistance and easy sharpening, while the shorter 3.5" length offers added control… More »

4 years & up. Add a pop of color to everyday writing with this set of fun pastel pencils! Each pencil features a top-quality pastel eraser for clean, easy corrections and comes pre-sharpened for convenience. The exclusive #2 graphite formula delivers extra-smooth performance with a precise 2mm point, perfect for writing, drawing, or homework. PMA certified and ready to use, these pencils combine style, reliability, and quality in one colorful set. Set includes 150 pre-sharpened pencils.

5 years & up. Get magnetized and bring hands-on science to life with this complete 119-piece Super Magnet Lab set, designed for up to 25 students in Grade 1 and up. Perfect for classroom exploration, this engaging kit includes magnetic chips, paper clips, marbles, a variety of magnetic wands, ring magnets, and horseshoe magnets, giving students endless opportunities to investigate attraction, repulsion, and magnetic force. As children experiment and observe, they build critical thinking and… More »

5 years & up. Discover the power of magnetism with STEM Explorers Magnet Movers! Kids experiment with magnetic attraction and early physics concepts using a magnetic wand and fun accessories. With 10 hands-on experiments and a full Activity Guide, this set encourages critical thinking, problem-solving, and cause-and-effect learning, making STEM fun and engaging at home or in the classroom.

3 years & up. Stretch, balance, and bend with Ziggy, the Playful Puppy! This cuddly companion wraps around an inflatable yoga ball to support active, mindful movement, helping children build strength, coordination, and confidence. The soft, machine-washable cover adds comfort, while illustrated yoga cards guide kids through fun poses and breathing exercises designed to promote self-regulation and focus. Perfect for active play, mindful movement, and healthy habits, BubblePlush makes yoga engaging… More »

2 years & up. Spark curiosity and imaginative play with this beautifully detailed set of 12 Sensory Play Stones: Bugs. Designed for indoor and outdoor exploration, each tactile stone features realistic textures and engraved details that encourage children to observe, compare, and talk about the fascinating world of bugs. Made from a durable stone mix, these sturdy creatures are perfect for sensory play in mud, sand, moss, or leaves and are easy to clean after every adventure. Children can also… More »

Birth & up. Who's hiding in the woods? These beautifully illustrated, double-sided wooden puzzles provide a fun and engaging way for young children to discover woodland animals and their homes. The set includes four simple two-piece puzzles, each featuring a chunky, raised animal piece that fits neatly into a matching habitat base, making them easy for little hands to grasp and place. The outer piece shows a detailed habitat scene, while the inner piece either completes the environment or flips… More »

Birth & up. Discover who's hiding in the garden with this delightful set of double-sided wooden puzzles designed for curious little learners. Set includes four two-piece puzzles featuring chunky, raised bug pieces that fit neatly into matching habitat bases, making them easy for small hands to grasp and place. Children will enjoy matching a butterfly to a flower, a honeybee to a honeycomb, a ladybug to a leaf, and a spider to a web, while building fine motor skills and hand-eye coordination.… More »

3 years & up. Spark creativity and high-speed building fun with the MAGNA-TILES® Rail Racers sets! The Rail Racers Deluxe 90-Piece Set lets children design exciting racetracks, ramps, bridges, and towers using patent-pending clear rails and microMAGS pieces that snap together easily, no prongs or connectors required. Children can launch included balls down their custom tracks while exploring concepts like speed, momentum, and cause-and-effect through hands-on STEM play. To expand the… More »

12 months & ups. These interactive flash cards invite children to discover different textures through hands-on learning. Is the surface, prickly, rough, woolly, or smooth? Children can touch each tactile card and then match it to the corresponding image, building important connections between what they see and what they feel. Perfect for independent play or guided group activities, these flash cards turn sensory exploration into a fun and meaningful learning experience.

3 years & up. These laminated, write-and-wipe number cards feature a fun road design with a yellow centerline to guide tracing. Children build the motor skills needed for number formation by starting at the green car and following its direction. Trace using a dry erase marker or move the car along the path with a finger. Follow the street signs and stop at the red "stop" mark for correct number writing practice.

3 years & up. Make early math learning hands-on and engaging with these colorful magnetic number blocks. Children can explore addition, subtraction, multiplication, division, and number sequencing while building number sentences through play. The blocks easily connect together and are color-coded to help identify even numbers (blue), odd numbers (yellow), and operations (red). The set includes 16 number blocks (0-10 with extra blocks for 1-5) and 5 operation blocks: addition, subtraction, multiplication,… More »

3 years & up. Welcome to a charming Purrfect Stay Cat Hotel, where adorable cats and kittens enjoy the ultimate stay in dollhouse-sized luxury! Perfectly scaled for dollhouse play, this delightful set features nine cat breeds and kittens, each with its own unique personality and markings. Inside the cozy hotel, small play areas with soft beds and cushions provide ideal spots for lounging, playing, and napping. Includes essential accessories: two food bowls with fish, a water fountain, and a… More »

18 months & up. Toddlers will love this tree trunk-themed hammer game, designed for active, hands-on play. Using a woodpecker-shaped hammer, children can pound the four colorful balls through the holes, watch them drop, collect them, and start all over again. This fun, repetitive play encourages hand-eye coordination, fine motor skills, and active engagement, making it a perfect choice for energetic little ones.