When we play, we learn!

A rich history...

In 1951, Leon and Renee Kaplan opened their first toy store in downtown Greensboro, NC. The store, Tiny Town, later moved to West Fifth Street in Winston-Salem, NC, where they continued to offer unique toys and gifts that promoted learning through play. In 1968, Leon founded Kaplan School Supply, which embodied his vision of providing developmentally appropriate resources that help foster the growth of the whole child—cognitively, physically, socially, and emotionally. Kaplan School Supply eventually became Kaplan Early Learning Company, which quickly developed into a leading international provider in the field of early care and education.

to a bright future.

Today, Kaplan Early Learning Company continues to embody Leon's vision by providing quality early childhood resources to school systems, childcare centers, and federally supported programs. The company's corporate headquarters is located in Lewisville, NC, and the site houses office space, a warehouse, a state-of-the-art distribution center, and the Kaplan Education Megastore. Thanks to the dedication, loyalty, and hard work of Kaplan employees, the company has tripled in size since 1990 and continues to be a leading international provider of products that enhance children's learning.

Corporate Culture

Community Playdate
Community Playdate
New Office Space

An international company, Kaplan has a small-town, family feel. The work environment is driven by teamwork and every member of the team matters! Led by an executive management team that invests deeply in the professional success of each individual, employees are encouraged to expand their personal skills set. Our open office environment fosters cross-functional engagement and elevates collaboration and creativity. To learn more about our culture and to join our team, visit our Careers page.

Our Core Values

We strive to improve outcomes for all children. We do this by providing products and services that enhance early learning and help children reach their full potential.

Customer

Customer

Customer

Customer

We appreciate and serve educators with high-quality customer care in mind.

Accountability

Accountability

Accountability

Accountability

We establish clear goals, measure results and continually seek enhancement.

Teamwork

Teamwork

Teamwork

Teamwork

We embrace diversity, encourage open communication and develop win-win relationships.

Integrity

Integrity

Integrity

Integrity

We are thoughtful and act with honest intent.

Initiative

Initiative

Initiative

Initiative

We have the desire, creativity and discipline to lead change and shape the future.

Advocacy

Advocacy

Advocacy

Advocacy

We advocate for young children and families and we are socially and environmentally responsible.

Giving Back

MS Bike Tour
Kaplan employees bike for a cure, supporting the National MS Society.
Ronald McDonald House Lunches with Love
Lunches with Love made by Kaplan employees for the children and families that call the Ronald McDonald House of Winston-Salem home.

We are dedicated to giving back to our community and we proudly partner with a number of local and national organizations annually. Employees are encouraged to participate in the Corporate Volunteer Program, a collaborative partnership with the Greater Winston-Salem Chamber of Commerce and Winston-Salem/Forsyth County Schools that we sponsor, as well as special events.

Brenner's Children's Hospital
Cancer Services
Family Services
Forsyth County Public Library
HOPE of Winston-Salem
Juvenile Diabetes Research Foundation
National MS Society
Riverrun International Film Festival
Sweet Reads
Ronald McDonald House
Second Harvest Food Bank
Winston-Salem Chamber of Commerce

Corporate Partners

We believe we are better when we work together and we are proud to support organizations that share our vision for the field of early care and education.

Childcare Aware of America
Donors Choose
National Association for Family Child Care
NAEYC Gold
National Head Start Association
Zero to Three

Follow the Leaders!

Matthew Marceron
Matthew Marceron
President & CEO
At Kaplan, we come to work every day knowing that we are making a positive impact in early childhood education locally, nationally, and internationally. From our warehouse employees to customer service and our sales team in the field, we are united behind our mission to deliver the best to what matters the most: children and families.”
Hal Kaplan
Hal Kaplan
Executive Chairman
I think what brings the most joy to Kaplan team members is the fact that we are all making a difference in the lives of children and families daily. That's the pride my dad had when he first started this company, and that passion lives on through our employees.”
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