New Arrivals

6 months & up. Dial up the fun with our Animal Activity Phone! Perfect for little hands and curious minds, this interactive toy lets toddlers pretend to make calls while exploring a world of silly animal sounds, cheerful melodies, and playful music. The large, friendly face buttons spin and click, helping to build fine motor skills and hand-eye coordination with every turn. It's a delightful way to spark imagination, encourage sensory exploration, and add a little "roar-some" excitement… More »

6 months & up. Bring sensory fun, high-energy fun, and skill-building play to life! Designed for curious hands and active imaginations, this colorful fidget toy features soft, textured silicone and a satisfying "tick-tick" motion as you pull it open and squish it closed. Its sturdy suction base sticks to smooth surfaces like tables, trays, or windows-perfect for playtime in the classroom, at home or on the go. Made from BPA-free, food-grade silicone, it's safe for little ones to explore… More »

2 years & up. Send little shoppers to the store with our Soft Pocketbook set. This set gives littles ones everything they need to go on a shopping extravaganza-including a wallet and debit card! The soft textures and vivid colors of these items will stimulate sensory exploration, and their lightweight configuration will enable fine-motor development. Machine washable.

18 months & up. The Rollin' Ramp offers endless fun as kids watch toy cars race down bright, colorful ramps. It includes playful balls for extra interaction and features a manual lift that brings cars back to the top for continuous play. Perfect for encouraging hands-on, motor skill development, this ramp keeps little ones engaged and entertained.

Give your child-care program a strong social-emotional foundation with the Complete TPITOS™ (Teaching Pyramid Infant-Toddler Observation Scale). This scale helps caregivers of children from birth to 3 years old evaluate the social-emotional quality of their programs by measuring how well they cultivate nurturing relationships and bolster solid social-emotional development. Caregivers and centers that use this scale will empower themselves to provide the best possible care because they will… More »

2 years & up. Reel in color and letter knowledge with the Magnetic Alphabet Fishing Game. Both the fish and the game board have colors on one side and letters on the other to strengthen color and letter recognition. Includes 2 fishing poles, 26 fish, double-sided cards with lowercase letters on one side and simple words with a corresponding picture on the other side, alphabet chart with upper and lowercase letters, and activity guide.

10 months & up. Give your little one a world of sensory discovery with this thoughtfully curated bundle, combining two fun, interactive toys that promote development and endless play! Both toys encourage sensory exploration, combining tactile stimulation with visual excitement and water play. From squeezing silicone animals to pulling and popping buttons, these toys promote hand-eye coordination, muscle strengthening, and fine motor development. Whether it's bath time or playtime, your child… More »

2 years & up. Little ones will love learning on the go with the Talk & Teach Bus and Talk & Teach Farm -- two interactive toys designed to build vocabulary and reinforce sight word recognition through engaging, hands-on play. Each comes with 30 double-sided themed learning cards covering topics like letters, numbers, shapes, colors, foods, school items, and farm life, all of which store neatly inside the unit for easy cleanup and portable fun. With batteries included and cheerful sounds… More »

Birth & up. Stay warm and cozy with this cute and cuddly Warmies Microwavable Plush Cow! Simply warm up in the microwave and you will have a warm, huggable friend in no time. Warmies feature a gentle, relaxing lavender scent. Warm time: 60 seconds in a 1000W microwave. Heating instructions are on the sewn-in label and should be followed very carefully. Must only be used under careful adult supervision. Plush Cow measures 13" long.

2 years & up. These fully transparent acrylic building boards are the first of their kind. Children can build tall, multi-level creations that come to life when light passes through the floors. Imaginative builders will use these unique pieces as roofs, lids, platforms and more. Durable acrylic can be used with wooden unit blocks and colorful acrylic blocks during play. Set includes 2 large and 2 small building boards.

18 months & up. When provided with rich, beautiful materials, the possibilities for discovery are multiplied. This set of translucent discs encourages children's relationships with nature through organic patterns and colors. Durable enough for continued use indoors or outdoors, this 20-piece set interacts beautifully with natural light or light tables, and is the perfect addition to loose parts play. Children can work on patterning, color recognition, and seriation as well as engage in tactile… More »

2 years & up. Encourage early curiosity with the Explore & Find Adventure Kit! This hands-on science set invites little explorers to observe, discover, and investigate the world around them. The kit includes five durable, kid-friendly tools: binoculars, a magnifying glass, jumbo tweezers, a specimen jar, and a 3-in-1 discovery tool. Each item is perfectly sized for small hands and supports early science learning, fine motor development, and outdoor exploration. Whether children are searching… More »

18 months and up. Compact and fun, this 7-piece sand set is perfect for digging, shaping, raking, screening, and transporting sand, building creativity, coordination, and fine motor skills while having hours of outdoor fun. Designed for little hands, it includes a collapsible bucket, sieve, shovel, rake, ice cream scoop, and two ice cream cones. Made from durable, BPA-free plastic. Collapsible bucket stores all pieces together for easy, compact storage.

2 years & up. Fuel fun rescue pretend play with the LEGO® DUPLO® Fire Truck with Hose and Firefighter. This emergency vehicle is packed with features, including a flexible hose, a tree, a firefighter figure, an axe, a wrench, a squirrel figure, a hinged ladder, and a transparent brick water tank. Budding firefighters can build empathy as they imagine what it is like being a brave firefighter working hard to help others. Toddlers can also develop fine motor skills, transforming the fire… More »

2 years & up. Rev up your little one's creativity with the LEGO® DUPLO® 3-In-1 Construction Vehicle. Playtime is filled with rebuilding fun as toddlers use their focus to create 6 different trucks. This construction set's 22 bricks make 3 pairs of trucks: a loader with a tipping bucket that fills the dump truck with bricks, a digger, and a tow truck with a rotating arm, or a scissor lift and a second tow truck with a smaller hook for lifting bricks. Encourage little builders to use their… More »

Birth & up. Snuggle up with your little one and their favorite Warmie while reading a cute story from the Warmies Board Book Collection! Stay warm and cozy with this cute and cuddly Warmies® Microwavable Plush Goat and matching Warmies® Board Book, "The Greatest Goat of All Time". Simply warm the plush goat in the microwave, and you will have a warm, huggable friend in no time! Warmies feature a gentle, relaxing lavender scent. Warm time: 60 seconds in a 1000W microwave. Heating… More »

12 months & up. Nurture children's love for music with this specially curated music set. Whether it's for the curious toddler, the early explorer, or the tiny musician in the making, this collection brings joy, development, and fun all year round. These child-safe instruments help develop fine motor skills, auditory discrimination, hand-eye coordination, and early listening skills. Includes a wave drum, rainstick, cage bell, and 2 shakers.

2 years & up. Kids can fill the tub with real water and gently bathe their baby doll, just like a grown-up! This set comes with all the essentials for a bubbly pretend bath: soap, shampoo, 2 tub toys, 2 bubbles, and a soft washcloth. It's perfect for nurturing play and encouraging kindness as little ones care for their dolls. Designed to fit most 14" baby dolls, this set is great for real water play and imaginative fun.

6 months & up. These dad books are filled with heartwarming tales that celebrate everything dads do - from big bear hugs that chase away fears to bedtime stories that spark imagination. Inside, you'll find stories of dads who fix broken toys with love, cook the best meals, cheer the loudest, and offer quiet comfort when it's needed most. Each story highlights the unique and irreplaceable role dads play in a child's life - whether they're being silly, strong, wise, or wonderfully supportive.