New Arrivals

Birth & up. Specially designed for infants, these books use simple words, high-contrast images, and playful prompts to help infants explore how they experience the world. Each page encourages interaction, curiosity, and early language development while supporting sensory awareness. Soft and durable, Indestructibles are chew-proof, rip-proof, nontoxic and 100% washable.  They are also non-toxic, which means that infants have plenty of room to explore.

12 months & up. Upgrade water play with the engaging and compelling sounds of the Water Play Twinklers. Sized right for toddler water tables, as children play with these, they will hear the different sounds of the ball rattling and see how the reflective surface changes their perceptions of the multicolored ball. Enhance auditory, tactile, and visual stimulation and encourage water play fun. Includes 2 crabs and 2 octopus characters.

10 months & up. Bring a world of enriching sensory experience to your little one with the Pull, Push, and Pop Toy. This toy has 4 buttons and 6 strings that toddlers can pop, pull, and push to their heart's content. As they play, toddlers will receive tactile stimulation from the different textures on each string and button as well as visual stimulation from the variety of colors. Measures 7.87"L x 5.7"W x 5.11"H.

12 months & up. Chunky Wooden Puzzles are perfect for little ones, helping to develop fine motor skills, hand-eye coordination, and problem-solving abilities. You can choose from three exciting themes; Farm, Vehicles, and Dinosaurs, or opt for the full set of 12 puzzles for an even larger variety of fun and learning! Each set includes 4 chunky puzzles, making them easy for small hands to grasp and manipulate. Whether you go for the Farm Puzzles, Vehicle Puzzles, Dinosaur Puzzles, or the complete… More »

18 months & up. Express, create, and explore with this set of Emotion Dough Cutters! Help little ones explore emotions through hands-on play! This set includes 6 durable dough cutters, each featuring a unique emotive face. Perfect for small hands, these large cutters allow children to create expressive dough characters, build storytelling scenes, and engage in meaningful conversations about feelings. Designed to develop fine motor skills like hand strength and finger dexterity, these cutters… More »

18 months & up. Enhance your pretend play kitchen with a realistic condiment set! Complete with a convenient carrying caddy, this life-size set will encourage imaginative play, and storytelling. Includes a storage caddy, salt, pepper, olive oil, ketchup, and mustard.

3 months & up. Give babies the perfect water play companions with Silicone Splash Buddies. These small, easy-to-hold animals feature holes that spout water, allowing babies to see how water responds to their movements and actions. As they hold, pull, and squeeze the animals, babies will strengthen their muscles and develop fine motor skills. Each animal measures 2.2"L x 2.2"W x 3.6"H.

12 months & up. Keep little hands busy and imaginations engaged with the Pop & Discover Phone & Keys Activity Set! This two-piece role-play set is perfect for toddlers who love to be "on the go." The colorful toy phone features 12 built-in poppers and a mirror-like screen for visual and tactile fun, while the two-key remote includes 4 poppers and 2 play keys for even more interactive play. Designed just for toddlers, this set helps introduce colors, shapes, and sensory exploration… More »