New Arrivals

6 months & up. Dial up the fun with our Animal Activity Phone! Perfect for little hands and curious minds, this interactive toy lets toddlers pretend to make calls while exploring a world of silly animal sounds, cheerful melodies, and playful music. The large, friendly face buttons spin and click, helping to build fine motor skills and hand-eye coordination with every turn. It's a delightful way to spark imagination, encourage sensory exploration, and add a little "roar-some" excitement… More »

Birth & up. Specially designed for infants, these books use simple words, high-contrast images, and playful prompts to help infants explore how they experience the world. Each page encourages interaction, curiosity, and early language development while supporting sensory awareness. Soft and durable, Indestructibles are chew-proof, rip-proof, nontoxic and 100% washable.  They are also non-toxic, which means that infants have plenty of room to explore.

Remote control for the Obie and Illumination Station. This item ships with a USB dongle and remote control.

Remote control for the Beam Mobile.

6 months & up. Bring sensory fun, high-energy fun, and skill-building play to life! Designed for curious hands and active imaginations, this colorful fidget toy features soft, textured silicone and a satisfying "tick-tick" motion as you pull it open and squish it closed. Its sturdy suction base sticks to smooth surfaces like tables, trays, or windows-perfect for playtime in the classroom, at home or on the go. Made from BPA-free, food-grade silicone, it's safe for little ones to explore… More »

Birth & up. This adorable collection of ocean friends is crafted from natural, organic rubber and tinted with gentle pastel colors. Each toy features a built-in rattle to engage and soothe newborns, providing both sensory stimulation and comforting play. The sweet Sea Horse, Turtle, and Dolphin are part of our Ocean Buddies Collection, and are perfectly sized for little hands to grasp. Sound toys like rattles help babies explore cause-and-effect relationships as they play and learn. Fully sealed… More »

Give your child-care program a strong social-emotional foundation with the Complete TPITOS™ (Teaching Pyramid Infant-Toddler Observation Scale). This scale helps caregivers of children from birth to 3 years old evaluate the social-emotional quality of their programs by measuring how well they cultivate nurturing relationships and bolster solid social-emotional development. Caregivers and centers that use this scale will empower themselves to provide the best possible care because they will… More »

The SleepSack® wearable blanket is a safe alternative to loose crib blankets, which can cover your baby's face and interfere with breathing. Beyond promoting safer sleep, it helps your baby rest more comfortably through the night. This cozy, warm blanket stays in place so baby can't kick it off, ensuring sound sleep. Designed to be worn over regular sleepwear, it features an inverted zipper for easy diaper changes. Made from 100% cotton and machine washable with like colors. Available in small, medium, and large sizes.

10 months & up. Give your little one a world of sensory discovery with this thoughtfully curated bundle, combining two fun, interactive toys that promote development and endless play! Both toys encourage sensory exploration, combining tactile stimulation with visual excitement and water play. From squeezing silicone animals to pulling and popping buttons, these toys promote hand-eye coordination, muscle strengthening, and fine motor development. Whether it's bath time or playtime, your child… More »

10 months & up. Bring a world of enriching sensory experience to your little one with the Pull, Push, and Pop Toy. This toy has 4 buttons and 6 strings that toddlers can pop, pull, and push to their heart's content. As they play, toddlers will receive tactile stimulation from the different textures on each string and button as well as visual stimulation from the variety of colors. Measures 7.87"L x 5.7"W x 5.11"H.

3 months & up. Give babies the perfect water play companions with Silicone Splash Buddies. These small, easy-to-hold animals feature holes that spout water, allowing babies to see how water responds to their movements and actions. As they hold, pull, and squeeze the animals, babies will strengthen their muscles and develop fine motor skills. Each animal measures 2.2"L x 2.2"W x 3.6"H.

Birth & up. Stay warm and cozy with this cute and cuddly Warmies Microwavable Plush Cow! Simply warm up in the microwave and you will have a warm, huggable friend in no time. Warmies feature a gentle, relaxing lavender scent. Warm time: 60 seconds in a 1000W microwave. Heating instructions are on the sewn-in label and should be followed very carefully. Must only be used under careful adult supervision. Plush Cow measures 13" long.

Birth & Up. Sturdy, wide wooden arches arrive pre-assembled for quick, hassle-free setup and provide caregivers with easy access to infant during play. The arches remain securely in place on a soft, reversible play mat featuring engaging sensory elements, including ribbons and a crinkling peek-a-boo clam shell. One side of the mat showcases high-contrast black-and-white patterns to support early visual development, while the reverse side offers a vibrant ocean-themed design to engage older infants… More »

6 months & up. Bright, lightweight, and easy for little hands to grasp, these Translucent Soft Blocks invite children to explore, stack, and create. The soft plastic blocks come in translucent primary colors that encourage visual exploration and early color recognition. With 80 pieces included, young builders can practice stacking, sorting, and knocking down while building essential fine motor skills along the way. The included storage container makes cleanup simple and keeps blocks neatly organized… More »

Birth & up. Snuggle up with your little one and their favorite Warmie while reading a cute story from the Warmies Board Book Collection! Stay warm and cozy with this cute and cuddly Warmies® Microwavable Plush Goat and matching Warmies® Board Book, "The Greatest Goat of All Time". Simply warm the plush goat in the microwave, and you will have a warm, huggable friend in no time! Warmies feature a gentle, relaxing lavender scent. Warm time: 60 seconds in a 1000W microwave. Heating… More »

6 months & up. These dad books are filled with heartwarming tales that celebrate everything dads do - from big bear hugs that chase away fears to bedtime stories that spark imagination. Inside, you'll find stories of dads who fix broken toys with love, cook the best meals, cheer the loudest, and offer quiet comfort when it's needed most. Each story highlights the unique and irreplaceable role dads play in a child's life - whether they're being silly, strong, wise, or wonderfully supportive.

9 months & up. Children will be delighte as the birds "come to life" and make music with every step they take. As a child walks, the cheerful sound and pecking birds inspire movement and exploration. The walker also features an adjustable tension knob to control the wheel speed for added stability.