New Arrivals

Birth & up. Build lowercase letter recognition and phonics experiences through hands-on play with the Lowercase Find & Fit Silicone Puzzle. The wooden puzzle board features 26 chunky, food-grade silicone lowercase letters with phonics illustrations underneath, selected for accurate letter-sound alignment. Children can grasp, fit, stack, sort, and use the silicone pieces for sensory and water play. Pieces are dishwasher safe. Includes a zippered canvas storage bag and access to activity ideas and printables via a QR code.

Birth & up. Build early understanding of numbers, quantities, and shapes through hands-on play with the Numbers & Shapes Find & Fit Silicone Puzzle with Wooden Tray. The wooden puzzle includes 26 food-grade silicone pieces: two sets of numbers 0-9 plus 6 shapes. Illustrations beneath the numbers help connect numerals with corresponding quantities. Children can grasp, fit, stack, sort, count, and sequence the pieces. Silicone pieces are dishwasher safe. Includes a zippered canvas storage bag.

3 months & up. Introduce early language learning through these engaging soft cloth books. Featuring simple bilingual vocabulary in both English and Spanish, each book helps young children build word recognition while exploring colorful, eye-catching illustrations. Designed with little hands in mind, the books are softly padded for safe, comfortable handling and are fully machine washable for easy care.

Birth & up. Soft woven basket with lid can be used for a variety of activities or as storage. Children will want to open the lid and investigate contents of the basket making it perfect for a game of peekaboo or a treasure hunt with loose parts and heuristic sets. Basket measures approximately 5"H 9"D. Made of soft, durable 100% polypropylene, baskets are stain, mildew and fade resistant. Spot clean only. Contents not included.

10 months & up. Encourage friendship, sharing, and social-emotional growth through play with this 15" brunette girl doll from Miniland's My Friends & Me collection. This anatomically correct doll encourages nurturing and imaginative dramatic play while helping children explore relationships, diversity, and inclusion. Made in Spain from soft vinyl, the doll has a light vanilla scent for added sensory exploration.

Birth & up. Dig into hands-on learning with this multi-activity sensory toy! Designed with moms and a child physical therapist, it helps babies and toddlers build fine motor skills, coordination, and early problem-solving through Montessori-inspired play. Includes 7 soft, textured veggies, 3 crinkly seed packets, a garden puzzle base, and a built-in baby-safe mirror. Little ones can plant, pick, and sort while developing grasp-and-release skills and exploring colors, textures, and self-awareness-all in one engaging toy. Perfect for screen-free play and early learning at every stage.

6 months & up. This versatile walker supports early development with four playful modes including seated activity, cruising, shopping cart, and stroller. A must-have for helping young infants build confidence as they learn and grow.  Packed with lights, sounds, and songs, this walker encourages learning through play. The light-up musical keyboard introduces shapes and numbers and includes 5 songs, 5 sound effects, and 5 piano notes for interactive fun.  Designed to promote balance, mobility, and fine motor skills. Engaging features encourage sensory exploration, hand-eye coordination, cause-and-effect understanding, and early counting. A simple switch lets you toggle between song, piano, and sound modes.  The detachable activity panel allows for floor play or use in walker mode. Requires 3AA batteries, not included. For cleaning, wipe with damp cloth. Measures 16.3L" x 18.5W" x 18H".

Birth & up. Soft, snuggly, and always a favorite, our baby mats are designed to last while bringing comfort wherever you go. Measuring 31"L x 23"W, this elephant mat features beautifully embroidered details, a luxuriously soft surface, and a durable backing. Lightweight and foldable for easy travel, these mats grow with your child. This mat is perfect for tummy time, playtime, or story time. Plus, they're machine washable for effortless care.

6 months & up. Bright, lightweight, and easy for little hands to grasp, these Translucent Soft Blocks invite children to explore, stack, and create. The soft plastic blocks come in translucent primary colors that encourage visual exploration and early color recognition. With 80 pieces included, young builders can practice stacking, sorting, and knocking down while building essential fine motor skills along the way. The included storage container makes cleanup simple and keeps blocks neatly organized between play sessions.