It is important to decide on a name for your center early on.  Your child care center's name will, in essence, be your trademark to the community. You want your name to reflect on your program's purpose.  The name should be short and concise.  Avoid cute and trendy names related to children and child care; a name or phrase that is popular now may not retain its value or identity later.  You want families and the community to recognize your child care center by a name that will hold a reputation of a high quality establishment.  Brainstorm some possible names for your center, indicate the one you think are appropriate, then ask friends and colleagues which names appeal to them and why.